Do Blogs Need to Spend Money On Advertising ?

Advertising is one of the best way to let people know about your brand and getting more traffic.

Though advertising is a costly affair and we have many options for advertising like Google Adwords, Facebook Advertising or direct advertisement. For a company or a service provider, advertisement seems to be a great deal but how about Blogs? It is often asked on whether blogs need to be advertised. In my opinion, the answer is, in some cases –yes.

Many will say that there is no point in advertising a blog. The internet today offers a lot of alternative to advertise your blog for free. One of the greatest way is through guest posts. Guest posting is the most effective way to let other people know about you and your blog. Other ways include commenting at popular sites and the search engine traffic is more or less targeted.

Advertising: Waste of money ?

So basically, the majority of blogger’s consider advertising a blog a total waste of money. Really? I do not share your views.Suppose you have an

Entertainment blog – would you not consider advertising it on other similar niche sites or would you do a guest post? 

The tragic part is only blogs related to niches like “SEO”, “Blogging Tips” and “Internet” allow you to do guest post. Do you think you could do a guest post about celebrities (to SEO your entertainment blog) on these niche sites. Almost all webmasters will reject your post. Some blog niches simply need to be advertised after a certain stage.

It is important that we think of blogs in a broad state of mind, while reading this post. If you restrict yourself to whether niches such as “Blogging” should advertise then it will affect your thinking.

Advertising Myth? 

There are lots of myths such as advertising is only required for those sites that sell products or offer a service.

This is all not true. Advertising your blog can help you a lot in branding and formally introducing you to a new set of audience. At the same time, even if people do not click on your ad –you can be sure that they have registered your blog’s logo in their sub-conscious mind. So when one day when they find your blog through search engine, you can be sure that you just got a new loyal reader who thinks you are a really popular blogger.

BUT – there are a few things you must remember while advertising your blog. The number one thing that you must remember is that your blog’s archive should be huge and your content must be quite attractive. Unless, your blog has a lot of good content that will keep your new visitor glued to the monitor then do not advertise. Advertising a blog is useless if you have a 5-month old blog which has 50 posts to date, it is better to continue growing your blog a status when you can finally show readers that your blog has alot to offer.

Advertising your blog on various PPC network is useful, when you are selling a product like eBook or running a membership site. In short, you are spending money on buying potential customers.

Another thing to keep in your mind is landing page. Instead of letting your advertisement traffic land on Homepage, create a dedicated landing page with Welcome note and some of the best article from your site. Give subscription option a prominent space and let them know what they can expect in Email or when they subscribe to your blog. This will not only help getting more views on your top posts but also you will be converting that one time traffic into regular subscribers.

Hope you enjoyed this post. Please comment and leave your thoughts.