There's no doubt that search engine optimization is vital for online businesses. How can you expect to sell your products and services online if your customers can't find your website?
While there are numerous layers to SEO practices, you don't have to drive yourself crazy learning every single detail and implementing every tactic. Good news is that there are several online services that can help minimize the effort you put into SEO while improving your website rankings on search engine results pages and amplifying your traffic.
To my readers, I wanted to give you the most extensive and detailed guide of advanced SEO techniques that exists today. This resource is piled to the top with tactile, immediately actionable things you can do to your website, to improve rankings, performance and traffic. Everything from schema.org to mobile search to link building and site speed. I want you to all be insanely successful and prosperous on the web!
Only so many websites can get onto that coveted first search engine results page. So what can you do to really take your SEO up anotch and improve your chances of getting there?
Below are 8 tactics to implement right now:
1. Indexation&Accessibility
You could have the best content in the world, the most amazing audience and even traffic coming from all kinds of places like social media and referrals. But if the search engines can’t properly access, crawl and index your site none of that matters for SEO. That is why in this section you’re going to learn how to look at your website from the search engine’s point of view. You’re going to be able to do a full crawl of your own site, handle migrations, redesigns and much more.
2. Ramp up Your Content Marketing
Content is a huge part of SEO. Afterall, without content what is there tooptimize? Obviously it takes time and resources to create quality content on a regular basis and that’s why many businesses falter in this area. They either don’t have the manpower, the time, or even the skills to do it right. In order to really be effective it’s important to create a blog and submit content to it daily, submit guest blog posts and articles to industry websites, create videos and upload them to video sharing sites, and create other “link bait” materials such as infographics and free whitepapers,guides, or E-books. Content needs to be taken seriously and content writers should be hired or the work should be outsourced to a trusted writer in order to really give your SEO campaign the boost that it needs.
3. New SEARCH
SEO is growing fast and changing everyday. It’s way more than just title tags and some back links. You have to have a semantically relevant site. One in which the engines (and people!) understand what the page is about in relation to real world things - like the concept of actors relating to movies or people having a birthday.
4. Get Active in Social Media
Social media is no longer just a brand building tool. Social media activity is now a search engine algorithm ranking factor. The search engines rank web pages and web content based on trust and social media signals such as Likes, shares, tweets, +1’s and more establish that trust amongst social media users. If content is shared frequently, the search engines take note. Of course, in order to achieve these social signals it’s important to create social media accounts and keep them active. There’s no use in setting up a brand page and then not using it. Use social media to have a conversation with followers and promote content that they will find useful and that they will be willing to share. While the social media “Big 4” (Facebook, Twitter, LinkedIn, and Google+) are important, there are numerous niche social networks that shouldn’t be ignored. In addition, social bookmarking sites can also drive traffic to your website and build your brand visibility.
5. Wordpress
The majority of new websites created today are built upon WordPress. QuickSprout.com is built on WordPress and most of my readers have site using this popular CMS. I find most people get the basics pretty good for WordPress and SEO, but we’re going to take things a bit further in this section. You’ll find a detailed walkthrough of setting up the SEO for WordPress plugin, improving your WordPress speed and performance, creating a custom author page and more.
6. Make Connections
A robust link building campaign aims to create links on related webproperties across the web. These links can be created by submitting quality content to industry sites and other industry blogs. Of course, in order to be granted access to these sites it’s necessary to build a positive reputation and form relationships with others in the industry or in related industries over time. Take the first step by introducing yourself via social media or initiate a conversation by commenting on one of their blog posts. These relationships are extremely valuable and can lead to new linking and business opportunities over time.
7. Keyword Research
I’m sure you’ve all used the adwords keyword tool a lot, but what about other keyword research tools and techniques? That’s what this section will cover. We’re going to go beyond just the data Google has and use other keyword tools, search suggest scraping, internal site search and more.
8. SEO Tools
Here are five tools to consider for taking your SEO to the next level, with minimal effort:
1. SEOProfiler
SEO
Profiler provides a single platform to organize keyword research activities, link-building promotions, competitive intelligence research and more -- all of which can substantially improve a company's SEO campaigns. In addition, the program offers detailed, aesthetically pleasing reporting features that are useful for displaying data generated by this software suite.The program offers a free 30-day trial for users to explore its features. After the trial, monthly membership fees will be assessed, ranging from $29 for beginner-level accounts to $249 for professional SEO agencies.
2. Optify.net
Optify.net offers a number of web data tools, but the two most useful for webmasters are the search engine optimization and social media optimization programs.The SEO program offers many of the same functions as SEO Profiler, but its link-building module suffers from one weakness in that it only tracks created links, instead of providing opportunities to uncover new potential back-linking partners. Optify.net's social media optimization suite, however, provides more features than SEO Profiler and most other SEO programs. You can monitor social media traffic in real time, as well as gather the data needed to increase conversions from these traffic sources and determine social media ROI. With more features comes a higher price tag. After a 30-day free trial option, monthly fees range from$250 to $500.
3. LocalVOX
While most SEO tools focus on traditional tasks to improve a website's showing in search results, small-business owners should also consider local SEO to target customers in their area.In addition to keyword research and back-link building, practitioners of local SEO also spend time connecting with followers on social media, optimizing local "place listing" websites including Google Places and Yelp, and monitoring customer review sites for feedback.But for many small-business owners, the demands of both traditional and local SEO can be overwhelming. That's why some people turn to services such asLocalVOX, which automate the process of local website optimization. LocalVOX offers users a number of local SEO services, including automatic socialnetworking site updates, "daily deal" style services, and place listing management.But keep in mind the added services come at a price: Monthly charges range from $199 to $749, plus setup fees.
4. Raven Tools
Like Optify.net,Raven Toolsoffers both SEO and social media measurement programs. What's most notable is that it provides tools that can be of interest GoogleAdwordspay-per-clickadvertisers. Raven's "Google Adwords + GoogleAnalytics" tool easily merges data from these two accounts, providinga simple way to determine PPC campaign effectiveness.After a 30-day free trial for its complete web advertising and analytics package, monthly rates jump to $99 for a personal accountand $249 for larger, agency-oriented packages.
5. Traffic Travis
If the fees charged by SEO management companies fall outside your price range, take a look at the free version of the Traffic Travissoftware program.The free version contains many of the same features as the programs above, including optimization analysis, back-link prospecting and competitive research that "spies" on your competitors' PPC ads.While Traffic Travis can be attractive for some cash-strapped startups, the no-cost option has some limitations. It is missing some features provided by the other SEO tool suites listed above, and doesn't provide the same depth of data in terms of results reported within many of its market research features. Still, Traffic Travis can help beginning webmasters make progress on their sites before upgrading to a full-featured SEO tool.
hope this will help you , if you more about it the kindly share with us in comment box below.
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