Have You Got Penalised by Google ? 4 ways to Increase Traffic in this Situation

Now We are Coming With a very Difficult Discussion. Its About Google Penalty.Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest writers. It continually tweaks and improves its algorithms so that the best of the web gets the exposure it deserves. 

 Unfortunately, there’s a flip side: a penalty. That’s the consequence of Google taking issue with something on your site. Sometimes a penalty is well deserved, but even if you know you’re in the wrong, you probably want to do something about it. As this reader’s request suggests, there are some ways to get traffic which might work in the short-term, but get you penalised long-term. If you try to get traffic to your blog by dubious methods, Google will sooner or later crack down and you’ll find your traffic gone. 

 What Is a Google Penalty? 

 Google has been changing its ranking algorithms since December 2000. That’s when it released its toolbar extension. At the time, the toolbar update represented a sea change that would create the SEO industry as we know it. In fact, it was the first time PageRank was published in a meaningful or usable form.

Over the next decade-and-a-bit, Google continued to refine the quality of its search results. Over time, it begins to eliminate poor quality content and elevate the good stuff to the top of the SERPs. That’s where penalties – come in.

The Penguin update was rolled out in 2012. It hit more than 1 in 10 search results overnight, wiped some sites out of search entirely, pushed poor quality content off the map and forced optimizers to think much more carefully about their content strategy. Since then, SEO professionals have been very tuned in to Google’s plans, fearing the next update in case it results in a penalty for a site they’re working on.

Recognizing a Penalty Penalties can be automatic or manual. With manual penalties, you’ll probably be told, but you may not always know you’ve been targeted if the cause is algorithmic.Those penalties may take even the most experienced SEO professionals by surprise. For algorithmic penalties, here are some sure-fire clues.

Your website is not ranking well for your brand name any more. That’s a dead giveaway. Even if your site doesn’t rank for much else, it should at least do well on that one keyword.Any page one positions you had are slipping back to page two or three without any action on your part.PageRank for your site has inexplicably dropped from a respectable two or three to a big fat zero (or a measly PR of one).The entire website has been removed from Google’s cached search results overnight.Running a site search –site:yourdomain.com keyword– yields no results.Your listing – when you eventually find it in Google – is for a page on your site other than the home page.

If you see one or more of these factors, you can be pretty sure that a penalty has affected your site. How Can You Recognize?

1.Brand Name Ranking Rankings can change frequently and fluctuations are not too uncommon. Significant drops in ranking over a short period of time is unsettling, but not entirely naturally impossible; especially in highly competitive keyword fields, this isn’t necessarily an indicator of being penalized by Google. However, the one keyword that you should be ranking well if not the best for is your brand name. If you search your brand name and still have a difficult time finding your page, there’s a good chance you've been penalized by Google.

2. Cached Search Results When Google penalizes a site, they usually will also make all of the cached pages of that site unavailable. If you can’t find any of your cached pages in search results, and they seem to have just disappeared for no reason, there’s a good chance that Google’s found something against you.

3. Home Page Listing At this point, you might be looking for your page, scrolling down the results pages, one after another, just out of curiosity. If and when you do finally find your page on Google, it likely won’t link to your home page if you’ve been penalized.

4.PageRank A sudden and rather drastic drop in your PageRank is also a good indicator of penalty. If your PageRank suddenly appears to be a 0 or 1 when it was a respectable 3 the week before, it’s a good idea to look into reasons you might have been penalized.

5.Site Search Finally, if you do a site search—that is, entering “site:www.mydomain.com” into the Google search box and your site does not come up, there’s clearly something wrong.

Ways To Increase Traffic In this Situation 

 1. Leave Comments on Other Blogs In the early weeks and months of blogging, leaving comments on other people’s blogs is a great way to get some extra traffic. You might only get a handful of visitors from a comment – but if you leave five comments every day, this will soon add up.Make sure your comments add value to the conversation, and use your real name (or pseudonym) not a keyword. Go further: Reply to other readers’ comments and questions, rather than just adding your own thoughts. This is a great way to connect with them as well as with the blogger. 

 2. Be Generous in Linking Out How often do you link to other bloggers? If it’s rarely – or never – then you’re not giving them much reason to link to you.By being generous with your links, you’ll often find that a blogger will return the favour.You may also be able to strike up a relationship them, potentially helping one another out in other ways too.Go further:Link to other bloggers in your guest posts (see #6); if they receive a link from a high-profile blog as a result, they’ll definitely be grateful. 

 3. Use Your Email Signature Email signatures are often overlooked as a source of traffic. Look at it this way: you probably send multiple emails every day, and some of those will be to people who don’t know about your blog (or who haven’t visited it in a while).Include a link to your blog in your signature – perhaps with your tagline, or a few words describing what your blog is about. Go further: Do the same with your signature on any forums you belong to, if this is allowed. 

 4. Write Guest Posts for Other Blogs Guest posting is a great way to grow your blog fast. It gets your writing in front of a new (and usually much bigger) audience, and you’ll have a short bio at the end of your post to link to your blog, or a post on it. You’ll get traffic directly from your guest post, but the link itself is valuable too and will help your blog rank more highly in search engines.Google regularly cracks down on low-quality links, however, so make sure you’re only guest posting on high-quality, reputable sites.

hope this help you and if any one have more ideas about it then can share it below comment box to us.