Increase Search Engine Visibility Of Your Website: Three Things To Go Thorough

There are many things you can do at your Website to increase your search engine visibility, and if you’re in a competitive market then you will need to choose a dense way which ends up with immense success.

Your established competitors have hired search engine experts to get their sites to rank higher than yours and new competitors are coming on board all of the time, looking to displace you from the first page of results.

However, sometimes it helps to start with the basics. If you haven‘t done these three things listed below, now’s the time to improve your visibility and rank at Google, Yahoo and Bing.

1) Improve Your Title Tags

I still see business owners making the same mistakes when it comes to title tags. Titles are the words that appear in the title bar of your browser window, not on the Web page itself. These titles are probably the most important variable when it comes to ranking well.

Here are some tips for improving your title tags:

*.Use words that your prospects will use at the search engines

They’re more likely to search on what they need, i.e., “green building supplies” or “C level and cosmetic surgeon” than the name of your company.

*.Use unique titles on each page

Don’t forget that each page on your site is an opportunity to be found by the search engines, so create unique, descriptive titles for each page.

*.Front load your title with your best keyword phrases

Search engines tend to give more weight to the first few words in a title, so “Skiing with Children: A Practical Guide” will probably do better than “A Practical Guide to Skiing with Children.”

2) Make It Easy for Search Engines to Crawl Your Site

Search engines send “spiders” to grab the content from your site, also known as crawling. If a spider has trouble navigating to some or all of your site those pages won’t appear at the search engines. Here are some tips to make sure you’re not creating an unintended gated community:

*.Get rid of Flash navigation

Flash is cool, but shouldn’t be used for navigation on the site if search engine visibility is important to you. It’s especially egregiousas a movie on your home page with no other navigation. At this point you’ve told the search engines that they’re not welcome.

*.Get rid of frames

Although search engines have gotten better at navigating framed sites, they still have trouble. In addition, since often the navigation is in one frame and the content in another, a search result may send a visitor to a pagewith no navigation…in other words, a dead end.

*.Get rid of navigation that relies on JavaScript

Although not all JavaScript navigation is bad, some instances hide the Web page address from the spider, blocking them from a page with potentially great content.

3) Get More Incoming Links

Since search engines see quality incoming links as “votes of confidence,” it’s importantto cultivate those links. Although there are many ways to get incoming links, here are three proven methods:

*.Get listed in established directories

Although you may blanche at paying for alisting, it’s often the paid directories that carry the most weight at the search engines. If a $299/year listing at Yahoo brings in $1,000 extra in business, that’s a good return on investment.

*.Market your articles

By using an article distribution service like iSnare or The Phantom Writers, you can reach a wider audience and create dozens if not hundreds of links back to your Web site from other Web sites that carry your article.

*.Create link-worthy content

No one’s going to link to your online brochure. Create quality content that is of interest to your prospects and customers. Since people are often more likely to link to a blog over a Web site, consider posting your content to your blog and use your blog to lead people to your Web site for conversion.

  Conclusion

If any of these tips were news to you, make the appropriate changes and watch your rankings improve. If these aren’t enough to give you a satisfactory bump at the search engines, it may be time to bring in a professional. For more dense suggestions comment on comment box and share it to your associates.